Great Brands, One Essence

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Mar 7, 2025 3:00 pm CDT
Ordinary General Shareholders’ Meeting
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GROWTH

Consolidated Net Revenues ($M) BeFra

($M Mexican Pesos)

Year Betterware Jafra
2019 $3085 $0
2020 $7238 $0
2021 $10068 $0
2022 $6343 $5167
2023 $5727 $7283
2024 $5992 $8109

We are committed to achieving growth that surpasses market trends, with an impressive 22.4% CAGR from 2001 to 2024. With this momentum, we are confident in our ability to continue driving exceptional growth in Mexico and beyond!

PROFITABILITY

Consolidated EBITDA ($M) BeFra

($M Mexican Pesos)

Year Betterware Jafra
2019 $851 $0
2020 $2164 $0
2021 $2684 $0
2022 $1514 $802
2023 $1435 $1286
2024 $1297 $1478

We’ve designed our business around an ASSET-LIGHT model, leveraging efficiency and high productivity to drive sustained growth. This approach has allowed us to achieve consistently expanding margins over the years while maintaining agility and scalability.

IMPACT

  • Mission

    Our mission is to empower individuals by providing accessible and profitable business opportunities through our brand.

  • Model

    We've built a model that enables anyone—whether seeking additional income or launching a new venture—to succeed without the need for specialized credentials or prior experience

  • Barriers

    With minimal barriers to entry, all that’s required is determination and effort—we handle the rest, ensuring a seamless and scalable path to success.

LEARN ABOUTSOME OF OUR STORIES OF IMPACT

BEFRA KEY VALUE DRIVERS

  • Innovative Portfolio. We operate a dynamic & innovative portfolio of leading direct-selling quality household and beauty brands in Mexico, also selling in the United States

  • Modern, fast-growing direct seller. Our business model integrates business intelligence, innovation, and technology, setting a new benchmark for agility and responsiveness in direct selling

  • Asset-light & Purpose Driven. Business model ensures operational flexibility and resilience to market fluctuations, with a relationship-driven distribution network that fosters entrepreneurship and engagement

  • Significant Upside Potential. We have significant upside potential from growth opportunities in our markets and the optimization of acquired brands

    Consistently delivering value. Our results-based corporate culture delivers double-digit annual growth in revenues and profitability since 2001