Company Information
- When was BeFra founded?
BeFra was founded in 2001 by Luis Campos when he bought Betterware de México from Betterware. In 2022, Betterware de México, a direct seller of home solutions, made the strategic decision to acquire Jafra, a direct seller of personal care products. In 2024, we changed our corporate name to BeFra, consolidating our brands under a single name.
- What is BeFra’s business?
BeFra is a direct selling company that develops and markets premium quality home goods and beauty products through the Betterware and Jafra brands, reaching households in Mexico and the United States through an extensive network of distributors and associates.
- What products and services does BeFra provide?
BeFra provides a range of products through its brands, Betterware and Jafra. We provide practical home solutions through Betterware and beauty solutions through Jafra.
- In which countries does BeFra operate?
BeFra currently operates in Mexico, the United States and Guatemala. Betterware primarily operates in Mexico, has presence in Guatemala, and recently started operations in the United States. Jafra operates in Mexico and the United States. Is important to note, that Mexico is our main market currently, representing 95% of our net revenues.
- How many distributors and associates does BeFra have?
At the end of the Q1 2024, BeFra had 43,000 Distributors and 717,000 Associates for Betterware and 21,000 Distributors and 499,000 Associates for Jafra.
- Is BeFra considering expansion into any other countries?
We have announced plans to start operations under our Betterware brand in Peru in 2025.
- Where are BeFra’s corporate headquarters?
Guadalajara, Jalisco, Mexico.
- Where is the company incorporated?
Mexico.
Financial Reporting
- Under what generally accepted accounting policy does BeFra report?
BeFra’s consolidated financial statements are prepared and presented in accordance with IFRS.
- In what currency does BeFra report results?
BeFra reports results in Mexican Pesos (MXN).
- What is BeFra’s fiscal year end?
December 31st.
- How can I obtain a copy of BeFra’s annual report?
For BeFra’s annual report and other SEC filings, please refer to the Company’s Investor Relations section of our website. These filings can also be found on the U.S. Securities and Exchange Commission website, www.sec.gov.
- Who are the company's independent auditors?
PwC.
Stock and Shareholder Information
- What is the corporate structure for BeFra?
The Campos family owns 54% of outstanding shares, while the remaining 46% trade on the New York Stock Exchange. BeFra owns 0.2% of outstanding shares held in the Treasury.
- What is BeFra’s trading symbol and where are the shares traded?
BeFra common stock is traded on the New York Stock Exchange under the ticker BWMX.
- What is the CUSIP number?
The CUSIP is MX00BW020002.
- How many shares outstanding does BeFra have today?
Currently, there are 37,316,546 shares outstanding.
- When did the company's shares begin trading?
Our U.S. listing was initially on the Nasdaq Exchange, beginning March 12, 2020.
- Who is BeFra’s transfer agent?
Continental Stock Transfer & Trust Company.
- Does BeFra have a direct stock purchase plan?
BeFra currently does not have a direct stock purchase plan.
- How do I purchase shares of BeFra’s common stock?
You should contact a licensed stockbroker to purchase shares in the Company.
- Does BeFra pay a dividend?
Since becoming a public company in 2020, we have consistently paid a quarterly dividend, with the 19th consecutive dividend being paid for Q3 2024 with a yield of 6.1% at the end of the Q3 2024.
- When is BeFra’s next earnings release? How can I receive email updates for this information?
The dates on which BeFra will release its earnings results will be posted in the News & Events section of the Investor Relations section of the Company’s website. A press release announcing the financial results will also be distributed and posted to this section of our website. You can sign-up for email alerts notifying you of all new press releases, SEC filings and current events here.
- To whom do I address any questions on BeFra?
Investor Relations:
- BeFra: Sofía Sordo Robles ir@better.com.mx
- InspIR Group: Barbara Cano Barbara@inspirgroup.com
Vendors, Suppliers, Provider Services:
- Betterware: suppliers@better.com.mx
- Jafra: suppliers@jafra.com.mx
- When and where will BeFra hold its next Annual Shareholders Meeting?
The date and location of BeFra’s Annual Shareholders Meeting will be posted in the News & Events section of the Investor Relations section of our company’s website.